Nikki Parkinson

I'm Nikki Parkinson - one of the original online bloggers/influencers in Australia - having started my platform in 2008. My highly engaged community has grown organically since then, with a key demographic of 40-60 year old Australian-based women. This is a tricky demographic for brands to authentically connect with but it's a connection I've been able to achieve by being me - a now 55-year-old business woman who wants to celebrate getting older. Over the past 10 years, since becoming a full-time professional influencer I've worked on campaigns with fashion and lifestyle brands including FRANKiE4 Footwear, Priceline, Allianz Travel Insurance, No.7, QV, Triumph Lingerie and British Paints. In 2019 I launched by own fashion label, so no longer do paid or unpaid collaborations with other fashion brands to avoid potential conflicts. I do, however, continue to work with lifestyle, travel and beauty brands which are wanting to connect with my engaged audience.