Olena Petrashchuk

Hi, I’m Alyona, a UGC creator with a primary focus on skincare content, complemented by personal experience with curly hair and textured hair care, which adds authenticity and character to my beauty storytelling. I create natural, story-led short-form content that feels native to the platform and is designed to drive real engagement. My background includes running a personal blog built around emotionally driven, trigger-based content, where I consistently achieved strong organic reach and audience interaction. This experience shaped my understanding of audience psychology, pacing, and hooks. Thanks to my extensive hands-on experience, I’m able to work across a wide range of formats — from talking-head videos and personal experience narratives to clean product videography, aesthetic routines, and behind-the-scenes content that supports both organic and paid campaigns. I’ve collaborated with skincare and beauty brands such as Rejuran, Anua, Purito, and Mary & May, adapting my creative approach to each brand’s tone while maintaining a natural, trust-driven feel. I’m especially interested in collaborations where thoughtful storytelling, visual clarity, and emotionally resonant UGC are key.