Rosalinda Panton

I'm a personal fashion stylist working with women over 40 in Perth, Western Australia. My social media following has grown into an engaged community of women across Australia who love fashion, beauty and skincare. My social media platforms feature fashion from Australia and abroad that suit a variety of body shapes and sizes. My goal is to inspire & encourage women in this age-group to love dressing each day. I have collaborated with brands like Paul Carroll Shoes, DeBras, Georgini Jewellery, Somic skincare, Kaya & Lox, Elm Lifestyle, Birdsnest and other small local clothing boutiques. I am pursuing more work as a brand ambassador for brands wanting to attract the attention of women over 40. I believe that this age-group is sadly under-represented in the media and in the marketing of many products. My experience and knowledge of this demographic suggests that they are a sector of the population with money to spend and are looking for relatable and credible identities to sell them the products they need. My point of difference is that I have the ability to speak to women from all backgrounds - as a mother, a professional and as a woman who has lived well and cried often but who has come through the other side smiling and still feeling like the 18-year-old girl who was excited about life.