Ruchi Kotecha

I’m Ruchi, a Sydney based content creator, podcast host, and media & marketing lead with a passion for authentic storytelling. I’m currently studying a double degree in Computer Science and Marketing at UNSW, which gives me a unique edge, I understand both strategy and the algorithm, as well as the creativity needed to capture attention. I’ve grown a community of over 12,000 followers across TikTok and Instagram by creating lifestyle, study, and fashion content that feels real and relatable. This growth has taught me exactly what drives an audience to stop, engage, and connect with a brand. With strong industry experience leading media and marketing for a growing startup, I bring both creative execution and analytical insight. My work blends creativity with data-driven strategy, ensuring every piece of content resonates with audiences and delivers results for brands.