Shara Richards

I'm a 22-year-old content creator based in Australia, sharing lifestyle, fashion, and wellness. My content is created for girls and women in their teens and 20s who are navigating who they are and want to feel good in their skin, romanticise everyday life, and build their self-confidence through personal style and positive habits. I focus on four main content pillars: Fashion & Styling – I help my audience find their personal style with easy, wearable outfit ideas, trend breakdowns, “Pinterest vs. Reality” looks, and confidence-building style tips. Wellness & Self-Care – I share real, sustainable wellness routines — from morning rituals and skincare to mental health check-ins and “soft girl” daily habits. Confidence & Motivation – Through short-form videos, captions, and stories, I encourage my community to stop overthinking, believe in themselves, and take small steps toward their best self. Lifestyle – My lifestyle content is about romanticising everyday moments, home vibes, cosy rituals, vlogs, and being present in the little things. I also work with brands as a UGC creator, delivering high-quality, natural-feeling content that blends seamlessly with a brand’s vision. I love creating aesthetic, soft, and authentic videos and photos that genuinely connect with audiences and drive engagement. If your brand aligns with confidence, femininity, simplicity, and connection, I’d love to work together to create something meaningful! Let’s create something great together 💌