Sidrah Hammad

I am Sidrah Hammad. A sydney based social media influencer. My instagram handle is thepoorsophisticate. On my insta blog, I create content related to home improvement. Sharing my styling tips, home organizing and clean hacks along with my DIY projects. I am a working mum of two and share tips on creating a work-life balance by using products that make life easier. I love travelling, reading, binge watching and spending time with my kids. I have worked with brands like Dyson, Magimix and unilever to create fun, relevant and engaging content.