Susan Sohn

Hi, I’m Susan! I’m a UGC creator with over 25 years of experience in media, marketing, and storytelling. I craft authentic content that resonates with women in their 50s and beyond, and I also encompass a younger demographic looking for GenX women they can trust.. My passion is turning real-life experiences into engaging content that builds trust and drives brand action. With a proven track record in digital strategy and campaign success, I’ve delivered over 200 million social media impressions through innovative campaigns and expanded a Facebook community from 35,000 to 1.4 million followers. My expertise spans directing content strategy for award-winning projects and pioneering the first digital-only fundraising campaign for an NFP—raising $90,000 in just seven days. Why Brands Need UGC from Women 50+: Women over 50 control over $15 trillion in spending power yet are often overlooked by brands. We’re decision-makers—not just for ourselves but for our families and even our parents. That’s why I specialise in creating user-generated content that speaks directly to this powerful demographic with honesty, warmth, and a bit of flair.