Thao Armstrong

Hi 👋 I’m a modern buttercream cake artist and content creator obsessed with food, furniture, appliances and everything in the home. I create warm and product-focused content with a strong commercial edge. For the past 12 years, I’ve run my own business - Don’t Tell Charles - where I teach people how to Cake Smarter, Not Harder and create stunning modern buttercream cakes. This experience gives me an edge as a creator which is a marketing-driven mindset and an eye for content that not only looks good—but sells.