Michael Spence

Instagram with > 70,000 Followers, strong global profile and domestic Australian reach. Focus on Interior Design and Architecture. My feed pursues a minimalistic aesthetic and accordingly, aligns nicely with luxury goods and services. The Curiae's audience is interested in design led products, creative based exhibitions and events, publications exploring new ideas, and ideas that challenge social norms. The Curiae enjoys a high level of engagement with its Followers, we have grown slowly and organically due to our non-commercial approach. The Curiae is Followed by most of Australia's leading architects and interior designers who regularly reach-out to us to post their work. Our Follower base has a high concentration of people in creative industries; gallerists, photographers, design studios, and also includes the personal accounts of high profile fashion designers such as Helmut Lang, Viktor & Rolf, and Lucy Beeden from Fendi and Dior. Our model is to under-promise and over-deliver; we take our role seriously and provide screenshots of all our Instagram metrics to ensure full transparency and accountability.