Looking to boost your branding?
You're in the right place.
More and more companies and brands are now turning to influencer marketing for a chance to reach a larger audience. While it is true that social media has provided us with numerous benefits over the years, one should know how to utilise it properly to get the best of what it has to offer.
There is such a thing as growing your social media presence. If done the right way, you increase your chances of getting more sales and help your business grow. Another important thing you should consider is that this is only made possible if you devote time to establish a large following. However, there is an alternative to all of this.
If you can find the right influencer personality to represent your brand or to voice out your brand’s vision, you can reach a wider audience and increase your sales without having to spend a ton on another social media marketing strategy.
Social media can be a bit overwhelming since there are different platforms out there that let you share your thoughts and connect with people from all over the world. However, if you know how to properly build up your brand on different social media networks, you will definitely get a lot more visibility for your brand.
Here are 18 crazy powerful strategies to enhance your brand’s profile online:
#1 - Optimise your profiles on social media platforms
You should know that there are different social media platforms you can use to help promote your brand. It is, therefore, necessary to ensure that all the information on your profile is optimised. This includes making sure your brand name, contact details, and other pertinent information about your business are consistent across the board. The images and background design you choose should be able to accommodate users on different devices. Make it easy for people to find your brand and social media properties through search engines.
NASA is one such organisation that does it right. The company's social media accounts are quite streamlined. Their Facebook profile, for example, includes a striking picture and all of the important information about what they do. They've also included helpful content, keywords, and vital contact information for people who want to learn more.
#2 - Create amazing visual content
One way to get people to know, like and trust you is by having a good content strategy. The key here is consistency. Because this is social media marketing we're talking about, you have to regularly create great visual content that relates to your brand. If you want people to trust and like you, provide useful information and posts.
The assets you create should be interesting enough to catch people's attention. Your photos or videos should capture the essence of what your brand does, so they need to be crisp, clear, and professional looking. You can also post visuals that contain information or tips on using your product or service. If you want people to talk about your brand and share your content, try uploading posts that offer inspiration, entertainment, or information. Make sure they are consistent with the tone and voice you are trying to project.
#3 - Encourage audiences to create content
One of the best strategies to build up your brand is via user-generated content (UGC), which involves inviting people who already know and like your brand to create content for you. Encourage them to share their stories and content about your business, or let them create content for you. You can do this by creating contests or other engaging activities that require people to create assets that you can post on your socials
#4 - Engage with other brands within your niche
One of the easiest ways to get more visibility is to participate in conversations with other brands and businesses within your industry. You should also see it as an opportunity to build connections, relationships, and even friendships. Your industry is much smaller than you think, so there's a huge chance that your brand will need to collaborate with other businesses to help each other grow.
For example, Jetstar Australia would often give Singapore's @changiairport a shoutout by taking pictures and using their relevant hashtags and location tags on their Instagram account.
#5 - Set up working links
Links are gateways to an increase in traffic to your website. Be sure to use links that are up and running. These should redirect to your official website or to a shopping platform where all the relevant products are featured. Make it a habit to check links to your store to ensure they're working perfectly. Pro tip: Use trackable links to measure success!
#6 - Strengthen your hashtag game
Hashtags help you tell a story regarding your brand. One great idea to keep in mind is that the first few hashtags should be used for search purposes, while those at the end should relate to specific points about your business.
Remember Dove's #SpeakBeautiful and #NoDigitalDistortion campaigns? If you want your business or brand to get a lot of exposure, try using relevant hashtags for specific posts. People may use the same hashtag but they will be separated from other people if they use different terms to tag their photos. This makes it easier for people to find your posts and remember your brand image.
#7 - Collaborate with influencers
Influencer collaborations have become a hot topic because it simply works. If you want to take your influencer strategy to the next level, consider an influencer takeover on your own social media profiles.
Have them post photos, videos, or slideshows for a day or two. Make sure to review their content before they are published because you'd want them to follow your tone and brand guidelines. The best influencer collaborations are those where both sides walk away satisfied reaping the rewards from the partnership.
#8 - Follow through with great customer service
Your success depends on the success of your customers. Be sure to provide great customer service by engaging with people, providing them with useful information or tips, and allowing them to express their concerns on social media.
Social networks are perfect for reaching out to disgruntled customers who want to air their problems about your product or service. Address complaints quickly and try to come up with a solution that will satisfy both parties.
#9 - Maintain your brand identity and tone
Changing your brand identity and tone can confuse your target audience. It's best to focus on building one that will resonate with the people you want to attract. You might start out using an informal voice in your posts, but it's important to become more professional as time goes by. Be sure to maintain consistency in terms of tone, visual elements, and quality of posts.
#10 - Build an editorial calendar that makes sense
Day after day, you need to post content on social media to keep your customers engaged. Schedule them ahead of time if needed so that you'll always have fresh content ready to be posted on a regular basis. Tools like Hootsuite, Later, and Buffer are great options because they allow you to manage several social media properties in one dashboard. This will allow you to create content that matches the specific approach that works for each social network. You can also use tools that are specifically designed for visual marketers such as Canva.
#11 - Participate in trending conversations
When people see your business taking sides on important issues, they'll be more inclined to trust you. Think of it as a way to enunciate your brand's core values. Social media provides businesses with the opportunity to take a stance on certain conversations that are important to them. This can be anything from promoting donation drives to supporting different causes like the BLM and Me Too movements. Remember that reputation is everything, so stay away from polarising conversations that might get your audience riled up.
#12 - Use your existing contacts to grow your social networks
Exhaust all your resources when it comes to increasing your reach on social media. One great way to do this is by connecting with people who are already connected to you. A simple email signature with links to your social media can work wonders. Or you can also reward team members for sharing content you create. Although it might feel a bit too pushy, you'll be surprised at how willing people are to help.
#13 - Build a community
People want to be a part of a community that cares about their needs and interests. Give people a place where they can feel comfortable discussing any topic related to your business or industry. Create a community hub where they can share their thoughts, ideas, and creations. Answer their questions and participate in healthy discussions to show how much you value them and their opinions.
#14 - Use punchy call to action
Use a call to action to guide people towards a goal. Do you want them to visit your website, subscribe to your newsletter or buy your latest product? Make it clear with every post what action you want them to take. This will allow you to drive traffic straight to where you need them to go. The more specific you are, the better chance you have at getting them to take action.
#15 - Repurpose existing content
Another easy way of creating fresh content is by repurposing the social media content you already have. You can do this by changing up the format, adding new information or just trying a different approach. Take an infographic that you've used in the past and turn it into a video to give people who missed your earlier post another chance to see it.
#16 - Focus on platforms that bring strong engagement
Remember that not all social platforms are created equal. To find out which ones work best for your business, pay attention to the engagement rates you get from each platform. For example, LinkedIn will work better for B2B companies, while Pinterest is great for fashion brands. Or you could always focus on a specific outlet such as TikTok and Instagram to deliver snappy video content to your audience.
For example, you can expect recruiting experts Hays to share thought leadership messages on LinkedIn simply because their messaging is targeted towards professionals looking for job opportunities on the social media platform.
#17 - Measure your efforts
In order to gauge the effectiveness of your social media branding strategy, it's important to track and measure key metrics. This will help you determine which tactics are working best for you and where you need to make adjustments. There are a variety of tools and services that can help you measure your social media branding efforts.
For example, if your goal is to increase brand awareness, then measuring the number of followers or likes your page receives would be an important metric. If your goal is to generate leads, then measuring the number of website clicks or conversions that resulted from your social media interactions would be important. Even just by looking at your Google Analytics numbers, you can get a better idea of your social media traffic levels.
#18 - Keep it human
People want to see real people behind the business. It builds trust and makes you feel more approachable. Posting selfies, personal anecdotes, or videos of how you interact with customers can do wonders. A simple "behind the scenes" post of your office or team will help people see that there are real, relatable people behind the product or service.
As you can see, social media campaigns play a big role in brand building, and there are many different strategies to be implemented when it comes to creating successful campaigns for your business or organisation.