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March 18, 2019

How Family-Owned Brands Can Grow With The Right Fit

Supporting local business is bigger than ever, that’s why we are proud to work with Sydney-based and family-owned jewellery brand, Dracakis. 01. Tell us a bit about the brand? Dracakis is a family owned… Read More

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March 17, 2019

How Influencers Fit Into Your Social Media Strategy

If you’re wondering how influencer marketing can fit into your social strategy, look no further. Influencer marketing is one of the most cost effective ways of marketing; earning on average $6.50 for every dollar… Read More

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March 13, 2019

Visual Marketing Trends in 2019

By the end of 2018, there were more than 4 billion people using the internet. Out of that 4 billion, the total count of social media users worldwide reached over 3.1 billion people—a number… Read More

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March 5, 2019

Creative Workshops and Influencers, a Perfect Match?

We recently caught up with John from ClassBento to hear how they worked with influencers to promote their creative workshops. ClassBento connects users to fun, accessible and affordable workshops that bring them together with the… Read More

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February 20, 2019

Demystifying Chinese Influencers

Demystifying Chinese Influencers There is no doubt that Chinese consumers are some of the most connected and highest spending of consumers in the world. In less than a decade consumer spending has more than… Read More

Influencer Ghosting
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February 18, 2019

Insincere Influencers: How to Handle Ghosts

Brand engagement, usually through a collaboration between a brand and social influencer or socially active brand ambassador is now arguably a mainstream marketing channel. Influencers working with a brand or agency might be paid… Read More

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February 18, 2019

A Conversation With Cocktail Porter.

This week, we spoke to Cocktail Porter. Cocktail Porter is an online monthly subscription that deliver cocktail boxes designed by some of the best bartenders in the world directly to your door; with each… Read More

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February 12, 2019

How To Make The Most Out Of Working With An Influencer

It is no longer news that influencer marketing is currently one of the fastest online customer-acquisition methods. Yet, many brands are struggling to leverage influencer collaborations for business growth. Read More

Influencer
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February 12, 2019

How Influencers Can Work For Small Brands

Influencer Marketing for Small Business — Step by Step Read More

Influencer marketing
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February 12, 2019

How Much Should I Pay Influencers?

Influencer marketing is now one of the fastest growing channels for brands to connect with their target market – outpacing organic search, email marketing, and paid search etc.  As such, marketers are now seeking… Read More

diversity
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February 12, 2019

Why Diversity In Your Cast Matters

Previously, the entertainment word has suffered from a lack of representation of the available cultures in the world. However, the story is changing as more producers and directors are casting people to showcase cultures… Read More

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February 12, 2019

How To Cast The Right Crew For Your Content

Whenever you want to make a film or movie, it is important that you get a great crew to execute your vision. The amount of people you need varies greatly with the complexity of… Read More