Influencer KPIs: 15 Most Valuable Benchmarks For Your Next Influencer Marketing Campaign
You've thought about using influencer marketing to help grow your audience, increase brand exposure, and drive sales.But have you thought about *how* you'll measure the success of your campaign?Although most brands understand the benefits of using influencers, they still struggle to measure return on investment. In fact, according to ‘The State of Influencer Marketing’ report by Linqia, 65% of marketers continue to see calculating ROI as their top influencer marketing challenge.As influencer marketing evolves, it's crucial you know how to identify and track key performance indicators (KPIs). The worst way to measure a campaign is based on 'vanity metrics', or numbers that don't directly help your brand (e.g 'likes').To help you take control of your next influencer campaign, here's everything you need to know.