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Looking to cast talent for your next project? Models and Actors provide high-quality content across video, stills, social media, ad campaigns, or TVCs. Discover how to cast the perfect Model or Actor with our five top tips. Hiring a Model or Actor brings quality and professionalism to any job, whether it’s the big screen, the small screen, or the smartphone screen. But casting a Model or Actor can be daunting. Where do you start? What should you look for? And how much should you pay? To help answer these questions, we’ve put together our 5 top tips to make the casting process stress-free. We’ll cover the most important steps to cast an Actor or Model who’s the right fit for your campaign - let’s get right into it.

If you’re creating content – whether that's video, stills, social media content, ad campaigns or a TV commercial, it's likely at some point you’ll need to get the services of a professional model. But hiring a model can be daunting – where do you start? What do you ask? And most importantly, what do you pay? It can be an expensive process if you don’t know what to do. You’ll need to narrow down your search to the right look and personality. You’ll need to find someone who is available for the required dates and location, and get them there on time. There are also legalities involved such as contracts, model releases, payment details, and travel requirements. Before we get into those – let’s take a look at what you need to know about hiring models for your brand.

The terms 'influencer' and 'Content Creator' are often used interchangeably, yet there are distinct differences between the two - and we'll show you what they are. As a brand, you may find yourself in need of influencers or content creators in order to reach your target audience across multiple platforms. That's why it's important to see that they're in different positions with different demands from their dedicated audience.

You want your brand to lead the pack in a certain space, but you don't know where to start. You've been looking all over Instagram, Facebook, Twitter, and LinkedIn for people who are influential in your industry, but it's not working. What gives? Why can't you seem to figure out how to find influencers in your niche? Well, there's plenty that goes into finding an influencer these days -- especially if you're trying to get into new topics or niches that have yet to receive much attention from influencers. Keep reading to break down some of the barriers that limit you from finding an effective influencer for your niche, plus tips to help you find an authentic influencer for your brand!

Influencer marketing has gone from fringe strategy to the hottest weapon in a brand’s arsenal.

While most marketers know the proven value of influencers, there’s one tactic many brands aren’t utilising to maximise their influencer marketing ROI – amplification through paid ads. If you want to maximise the full ROI from your influencer campaigns, you really need to go beyond those organic followers and reach new audiences with paid media.

Don’t let influencer selection become homework! We’ve put together a comprehensive checklist to help you find an Influencer and set you up for campaign success. Let’s dive in, shall we?

The occasion is celebrated in many countries including China, South Korea, Vietnam, Singapore, and of course, Australia (among many others) mainly because of the large Chinese communities in these locations. The date for the celebration changes each year because it follows the lunar calendar wherein the first day of the month begins during the new moon. Lunar New Year (農曆新年) marks the start of the festivities and this generally runs for 15 days. Each day has a special meaning and involves various activities to honour Chinese tradition depending on one's religion or beliefs.

Influencers. We see them consistently on our feeds. It’s not just the mega celebs with a bazillion followers.

Ready to level up your knowledge and learn everything there is to know about influencer costs? You're one click away.

More and more companies and brands are now turning to influencer marketing for a chance to reach a larger audience. While it is true that social media has provided us with numerous benefits over the years, one should know how to utilise it properly to get the best of what it has to offer.

Influencer marketing is a powerful strategy for generating brand recognition, driving engagement and increasing conversions. But there’s a catch. ROI requires a clear strategy to ensure you’re not just throwing money at the most popular TikTok or Instagram accounts. So sit down, strap in and supercharge your next influencer campaign with the most comprehensive guide you’ll read this year (and possibly next year, too).