The Right Fit

Influencer campaigns on The Right Fit

Influencer campaigns
driven by intent,
not outreach.

Post a brief. Creators who match your campaign apply to you. First applications arrive in an average of 9.5 minutes.

Start free See how it works

Brief · Influencer

AW campaign — Reels post

LIVE
Platform
Instagram · TikTok
Format
1 × Reel + 3 × stories
Audience
AU · 25–34 · F-skew
Fee
$1,200 flat

Tone

Real lives, soft narration, no overproduced edits. Personal POV preferred over trend-chasing.

79 applications so far

First in 9m 32s

avg applications per brief
79

avg applications per brief

mins to first application
9.5

mins to first application

registered clients
36,000+

registered clients

years operating
10

years operating

The problem

Cold outreach tells you
nothing about whether
a creator wants the work.

A creator who doesn't respond to a DM might be the right fit for your campaign — they just never saw it, or saw it and moved on. Chasing is the wrong signal. It tells you who's responsive, not who's interested in what you're actually offering.

When you post a brief on The Right Fit, creators who match your campaign read the actual terms and choose to apply. Every application among your applicants is a signal of genuine intent — not a courtesy reply to a cold message.

How it works on The Right Fit →

How it works

How influencer campaigns
work on The Right Fit.

  1. 01

    Post a brief

    Describe your campaign — platform, content requirements, audience fit, compensation. Your brief is broadcast to matched creators on The Right Fit platform.

    Brief · Influencer

    AW campaign

    Platform
    Instagram · TikTok
    Format
    1 × Reel + 3 × stories
    Fee
    $1,200 flat

    Post brief

  2. 02

    Review your applicants

    Applications converge in one place — your applicants form the high-intent decision surface where every creator has read your brief and raised their hand. You review, compare, and choose. You're not starting conversations from scratch.

    Responded 19 Shortlist 8 Not a fit 2
    Showing 4 of 19 Creators Social platform E.R.

    @siennahewitt

    Lifestyle · Sydney
    64.2k 22.1k 8.5k
    		1.3%

    @matchgroup

    Travel · Melbourne
    72.0k 38.4k 17.6k
    		2.4%

    @datadogfan

    Tech · Brisbane
    28.5k 9.2k 4.4k
    		1.1%

    @arkgenomics

    Wellness · Perth
    54.0k 18.0k 12.2k
    		1.9%

  3. 03

    Proposal, collab, done

    Agree to collaboration terms via proposal. The creator posts to their channel. Payment is handled on-platform once the collaboration is complete.

    COLLAB

    @siennahewitt

    Proposal Accepted

    • Send proposal
    • Agree on terms
    • Collab active
    • Pay invoice
    • Collab complete

The contrast

Stop chasing.
Start choosing.

The standard approach

  • Build a list of creators
  • Send cold messages
  • Chase for rates
  • Hope someone replies
  • Negotiate in DMs
  • Track in a spreadsheet

Friction before the campaign even starts — and no signal whether the creator actually wants the work.

On The Right Fit

  • Post one brief
  • Creators apply
  • Intent is built in
  • Review your applicants
  • Agree to terms via proposal
  • Paid in one transaction

You're choosing from people who've seen your requirements and said yes — not hoping someone responds.

Applicants

A decision surface,
not a discovery surface.

Every creator who applies has already read your campaign requirements, seen your compensation, and decided they're a match. The work of qualification happens in the brief. By the time you're reviewing applications, you're choosing — not chasing.

How it works on The Right Fit →

Matchie

The Right Fit's brief assistant

  • Guides you through every field — offer, deliverables, description, creator targeting and budget — so nothing gets missed.

  • Trained on thousands of influencer briefs to attract the right creators from the start.

  • Drafts your brief in minutes, not hours — ready to publish straight away.

Post your first
influencer brief today.

Free to start. No minimum spend.

Start free

FAQ

You post a brief describing your campaign requirements. Creators who match apply to you. You review applicants, agree terms via proposal, and book the collaboration — all on-platform.

The first application arrives within 9.5 minutes on average. An average brief receives 79 applications.

No. The brief-first workflow means creators come to you. You post a brief; creators who match and want the work apply. You choose from high-intent applicants — you don't chase.

Free to start. A 12% service fee (Pro plan) or 20% service fee (Core plan) is added to the creator's quoted fee and paid by the client as part of a single transaction. Creators receive their full quoted fee.

An influencer brief is for campaigns where the creator posts content to their own channel. A UGC brief is for content production — the creator delivers content directly to you, with no posting required. You choose the brief type when you build your campaign.