The Right Fit

For creators · UGC opportunities

Create content for brands.
No posting required.

UGC opportunities let you earn as a creator without needing a large following. Brands pay for high-quality content they use in their own ads, social channels, and campaigns.

Browse UGC jobs What is UGC?
UGC · Product No follower min.

Caya Active — Spring Drop

Posted 6m ago · 4 deliverables

Per pack

$420

Deliverables

Posting
Brand-owned · No posts to your channel
Usage
12-month paid + organic
Format
Vertical 9:16, ≤30s
Turnaround
14 days

What is UGC?

Real content. Real pay.
No audience required.

User Generated Content (UGC) is original content — photos, videos, reviews, unboxings, tutorials — created by real people for brands to use in their marketing.

Unlike influencer campaigns, UGC doesn't require you to post to your own audience. Brands pay for the content itself, not your reach.

It's perfect for

  • Creators who are just starting out
  • Creators building a portfolio without a large following
  • Experienced creators looking to diversify their income
  • Skilled video editors, photographers, and storytellers

follower min.

Your following doesn't define your value

Brands want authentic, high-quality content — and they're willing to pay for it. If you can shoot, edit, and tell a story on camera, you've got what it takes.

portfolio

Build a portfolio while you earn

Every UGC job is a chance to add brand-quality content to your portfolio and grow your credentials as a professional creator.

flexible

Flexible and scalable

Take on one campaign at a time or batch multiple UGC briefs. Work from home, set your own schedule, and grow at your pace.

Types of UGC work

Five formats. One craft.

High demand

Product Reviews & Demonstrations

Authentic, on-camera product reviews that brands use in paid ads and social posts. High demand, often recurring.

Short-form

Unboxing Videos

First impressions, reaction content, and reveal videos. Short, punchy, and highly engaging for brand use.

Educational

Tutorial & How-To Content

Step-by-step content showing how to use a product. Great for beauty, fitness, food, tech, and home categories.

Premium

Lifestyle & Aesthetic Shoots

Photo or video content that fits a brand's visual aesthetic. Ideal for creators with a strong eye for composition and styling.

Quick wins

Testimonials

Honest, real-person testimonials that brands use in advertising. Simple to shoot, high in demand.

How it works

From signup to paid invoice.

  1. Create your profile

    Sign up and build your creator profile. Showcase your content creation skills with examples of past work or test shoots.

    Mia · UGC Creator

    Beauty · Lifestyle · Home

    Portfolio

  2. Browse UGC jobs

    Filter the Jobs Board by job type to find UGC-specific opportunities. View the full brief, deliverables, and rate before you apply.

    UGC only 58 jobs

    Caya Active

    Demo

    $420

    Mosswell Home

    Lifestyle

    $280

    Loop Skincare

    Tutorial

    $340

  3. Apply

    Brands want to see that you can produce the style of content they need. Write a short, personalised application that shows you've read the brief and understand their aesthetic.

    Application · Caya Active

    "Hi Caya — I shoot a lot of soft-light demo content for activewear, here are 3 examples in your aesthetic. I can deliver all 4 clips within 10 days."

  4. Create and submit

    Once booked, follow the brand's brief to create your content. Submit through the Collab Hub for review and approval.

    Collab Hub · submit

    Review
    caya-unbox.mp4 12.4 MB
    caya-demo.mp4 24.1 MB
    caya-tryon.mp4 18.7 MB
    caya-test.mp4 14.2 MB

  5. Get paid

    Invoice directly through the platform. Commission-free, fast, and straightforward.

    Invoice · UGC-204

    Caya Active

    Paid
    UGC pack — 4 clips $420
    Paid out $420.00

Earning potential

Rates range from
$50 to $500+ per piece.

What you can charge depends on the brief, deliverable type, usage rights, and your experience level. Most UGC creators on the platform sit in the $120–$250 range and grow from there.

  1. $50 — $120

    Starter / single deliverable

    26% of jobs

  2. $120 — $250

    Standard packs

    34% of jobs

  3. $250 — $500

    Polished / experienced

    28% of jobs

  4. $500+

    Premium, exclusive, or batched

    12% of jobs

Distribution of UGC briefs posted in the last 90 days.

Get started

Your content is
worth paying for.

Start creating · Join free

FAQ

No. UGC opportunities are based on your content creation skills, not your follower count. Brands using UGC are paying for raw content, not distribution.

Most UGC content is shot on smartphones. Good lighting and clear audio go a long way. As you grow, investing in basic gear can help you charge higher rates.

Rates vary by brand, deliverable type, and usage rights. UGC rates typically range from $50–$500+ per piece depending on the brief and your experience level.

Write a personalised application that shows you've read the brief. Include links to relevant past work or test content — even spec projects count. Show the brand you understand their aesthetic and can deliver on brief.