The Right Fit

Wellness on The Right Fit

Creator campaigns built
around your wellness brand.

Post a brief that describes your brand, your product, and what you're looking for. Motivated creators who match apply to you.

Start free See how it works

Brief · Wellness

Hydration pouches — UGC

UGC
Live
Offer
Paid Product
Budget
$400 + product valued at $95
Deliverables
2 × Reels · 30s
Usage and Boosting
Organic reach, clean-label values, 6 months

Description

Hydration · Electrolyte mix. Active, clean-label brand fit. Real routines, no scripted wellness voice — creators who genuinely use the category preferred.

68 applications received

First in 8m 14s

avg applications per brief
79

avg applications per brief

mins to first application
9.5

mins to first application

registered clients
36,000+

registered clients

years operating
10

years operating

The category

Wellness is a crowded
brief category — the right
creators are selective.

Not every creator is a fit for every wellness brand. Category alignment, values, audience trust, and content style all matter more than follower count. Cold outreach to a list of wellness creators doesn't tell you which ones actually want to represent your product.

When creators apply to your brief, they've already decided they're a match. The self-selection is built into the process — you're not convincing anyone. You're choosing from people who want the work.

How it works on The Right Fit →

Wellness creators on platform

  • @beautyhauls

    beauty

  • @cleaningtok

    home

  • @gamercave

    gaming

  • @breathewithbianca

    Yoga & breath · Sydney

  • @slowliving.sage

    Sleep · Melbourne

  • @dailydosewithelle

    Hydration · Brisbane

  • @eatwellwithemi

    Nutrition · Perth

Applied to your brief

  • @breathewithbianca

    Yoga & breath · Sydney

  • @slowliving.sage

    Sleep · Melbourne

  • @dailydosewithelle

    Hydration · Brisbane

  • @eatwellwithemi

    Nutrition · Perth

Non-aligned creators don't apply. The brief does the filtering.

How it works

How wellness brands run
campaigns on The Right Fit.

  1. 01

    Post a brief

    Describe your brand, product, and what you're looking for — content type, platform, compensation, and any brand alignment requirements. Your brief goes to matched creators on the platform.

    Brief · Wellness

    Hydration pouches — UGC

    UGC
    Offer
    Paid Product
    Budget
    $400 + product valued at $95
    Deliverables
    2 × Reels · 30s

    Post brief

  2. 02

    Review your applicants

    Applications come to you. Every creator among your applicants has read your brief and chosen to apply. Review creator analytics, compare applicants, and build your shortlist.

    Responded 18 Shortlist 7 Not a fit 1
    Showing 4 of 18 Creators Social platform E.R.

    @breathewithbianca

    Yoga & breath · Sydney
    39.5k 14.8k 6.2k
    		1.7%

    @slowliving.sage

    Sleep · Melbourne
    33.1k 8.4k 2.0k
    		1.0%

    @dailydosewithelle

    Hydration · Brisbane
    7.2k 21.0k 940
    		0.9%

    @eatwellwithemi

    Nutrition · Perth
    25.6k 5.5k 11.3k
    		2.2%

  3. 03

    Proposal, collab, done

    Agree to terms via proposal. Manage the collaboration and payment on-platform — no spreadsheets, no chasing.

    COLLAB

    @breathewithbianca

    Proposal Accepted

    • Send proposal
    • Agree on terms
    • Collab active
    • Pay invoice
    • Collab complete

The contrast

Brief-first means
values-aligned creators
find you.

The standard approach

  • List "wellness" creators
  • Cold-DM the high-followers
  • Hope they use your category
  • Negotiate over email
  • Track samples manually
  • Reconcile values mid-collab

A creator who'll promote anything for a fee is a different proposition to one who genuinely uses and believes in the category.

On The Right Fit

  • Post one brief
  • Values-aligned creators apply
  • Brand fit built in
  • Review your applicants
  • Proposal, collab, payment
  • One workflow, every collab

Your brief describes your brand, your values, and what you're looking for. The creators who apply have read that and decided they're in.

The workflow

One workflow.
Every collaboration.

Brief to applicants to proposal to collab to payment — the same structured process every time, regardless of campaign scale. For wellness brands running ongoing creator programs, that consistency matters.

How it works on The Right Fit →

Matchie

The Right Fit's brief assistant

  • Guides you through every field — offer, deliverables, description, creator targeting and budget — so nothing gets missed.

  • Trained on thousands of wellness briefs to attract the right creators from the start.

  • Drafts your brief in minutes, not hours — ready to publish straight away.

Start your first wellness
campaign brief.

Free to start. No minimum spend.

Start free

FAQ

You post a brief describing your brand and campaign. Matched creators apply; you review applicants, agree terms via proposal, and manage the collaboration on-platform through to payment.

Yes. Your brief can include brand values, category fit, and content style requirements. Creators who don't match those criteria simply won't apply — the brief does the filtering.

Yes — you can post UGC briefs for content production and influencer briefs for channel reach. Brief type is selected when you build each campaign.

Free to start. A service fee applies to paid collaborations — 12% on Pro, 20% on Core. Creators receive their full quoted fee.