The Right Fit

UGC on The Right Fit

UGC campaigns,
without the content
production headache.

Post a brief. Receive applications from motivated UGC creators. Review, choose, and brief — all in one place.

Start free See how it works

Brief · Draft

Summer swim — UGC

LIVE
Format
Vertical video · 15–30s
Rights
Paid ads, 6 months
Posting
Not required
Fee
$350 flat · per piece

Tone

Sunlit, un-posed, real people. Soft humour welcome. No heavy editing, no captions, no trending sounds.

47 applications so far

First in 6m 12s

avg applications per brief
79

avg applications per brief

mins to first application
9.5

mins to first application

registered clients
36,000+

registered clients

years operating
10

years operating

The problem

The content brief is
where UGC campaigns
succeed or fail.

Most UGC campaigns don't stall at production — they stall before it. Vague briefs attract generic applications. Creators who guessed what you wanted deliver content that misses the mark. The brief is where your results are decided.

On The Right Fit, your brief goes to creators who self-select based on your actual requirements. Every creator who applies has read the terms, seen the compensation, and chosen to engage. That's a different starting point to a cold DM.

How it works on The Right Fit →

How it works

How UGC campaigns work
on The Right Fit.

  1. 01

    Post a brief

    Describe your content requirements — format, usage rights, tone, deliverables. Your brief is broadcast to matched UGC creators on the platform.

    Brief

    Summer swim — UGC

    Format
    Vertical video · 15–30s
    Rights
    Paid ads, 6 months
    Fee
    $350 flat · per piece

    Post brief

  2. 02

    Review your applicants

    Applications converge in one place — your applicants form the high-intent decision surface where every creator has read your brief and raised their hand. Follower count isn't the filter here. Content quality and fit is.

    Responded 19 Shortlist 8 Not a fit 2
    Showing 4 of 19 Creators Social platform E.R.

    @siennahewitt

    Jamie Lee · Seattle
    18.2k 9.4k 2.1k
    		1.2%

    @matchgroup

    Morgan Martinez
    32.6k 11.8k 4.3k
    		1.8%

    @datadogfan

    Riley Thomas
    4.1k 6.2k 890
    		0.7%

    @arkgenomics

    Jordan White
    15.4k 5.0k 2.5k
    		1.4%

  3. 03

    Proposal, collab, done

    Agree to terms via proposal. The creator delivers content directly to you. No posting required unless that's part of your brief.

    COLLAB

    @siennahewitt

    Proposal Accepted

    • Send proposal
    • Agree on terms
    • Collab active
    • Pay invoice
    • Collab complete

The contrast

UGC creators come to you.
You don't chase them.

The standard approach

  • Build a list
  • Send cold messages
  • Chase for rates
  • Hope someone replies
  • Negotiate in DMs
  • Track in a spreadsheet

Friction before a single piece of content is commissioned — and no signal whether the creator actually wants the work.

On The Right Fit

  • Post one brief
  • Creators apply
  • Intent is built in
  • Review your applicants
  • Agree to terms via proposal
  • Paid in one transaction

You're choosing from people who've seen your requirements and said yes — not hoping someone responds.

Brief quality

A strong brief does
the qualification work
for you.

Specify format (video, photo, carousel), usage rights, posting requirements, and compensation. Creators apply knowing exactly what's involved. The applicants you review reflect the quality of the brief you posted.

See the brief builder →

Matchie

The Right Fit's brief assistant

  • Guides you through every field — offer, deliverables, description, creator targeting and budget — so nothing gets missed.

  • Trained on thousands of UGC briefs to attract the right creators from the start.

  • Drafts your brief in minutes, not hours — ready to publish straight away.

Post your first
UGC brief today.

Free to start. No minimum spend.

Start free

FAQ

A UGC brief is a collaboration request posted to matched creators, specifying content deliverables, format, usage rights, and compensation. Creators apply; you choose. The creator delivers content directly to you — posting to their channel is not required unless specified in the brief.

No. UGC briefs are about content production, not channel reach. Follower count is not a matching factor for UGC campaigns — brief fit and content capability are.

The first application typically arrives within 9.5 minutes of posting a brief. Average campaign receives 79 applications.

A UGC brief specifies what content the creator will deliver and how they'll be compensated — which can include payment, gifting, or a combination. Gifting is a compensation model, not a brief type. You can run a UGC brief with gifting as the compensation structure if you're on a Pro plan.

Free to start. A 12% service fee is added to the creator's quoted fee and paid by the client as part of a single transaction via Stripe. Creators receive their full quoted fee.