The Right Fit

For brands & agencies

The structured way to
run creator campaigns.

One brief. Matched creators apply. You review, choose, and book — for UGC, influencer, and gifting campaigns. Same workflow, every time.

Start free See campaign types
The Right Fit brand dashboard with campaign briefs, applications, and activity

The creator marketing platform
trusted by 36,000+ brands and agencies

  • Adidas
  • American Express
  • Daear
  • Otra
  • PetSafe
  • WPP
avg applications per brief
79

avg applications per brief

mins to first application
9.5

mins to first application

registered clients
36,000+

registered clients

years operating
10

years operating

The brief-first model

Different briefs.
One workflow.

Brands and agencies on The Right Fit don't run outreach. You describe what you need — UGC, an influencer post, a gifted collaboration — and matched creators apply. The workflow runs the same way every time, regardless of campaign type or category.

Campaign, brief, applicants, proposal, collab, payment. One structured pipeline for every campaign you run.

See the full workflow →

Campaign types

Pick the campaign.
We've already built
the workflow.

The Right Fit supports four ways to run creator campaigns. Each has its own page with specifics, but every type goes through the same brief-to-booking pipeline.

  1. 01

    UGC campaigns

    UGC content, without the production headache.

    Post a content brief. Receive applications from motivated UGC creators. Approve, brief, and receive content for your channels and ads — without the outreach grind.

    See how UGC works →

  2. 02

    Influencer campaigns

    Reach audiences through creator channels.

    Define platform, audience fit, and compensation. Matched creators apply with their reach, recent posts, and proposed fee — you choose, then send a proposal.

    See how influencer works →

  3. 03

    Gifting

    Run product-in-exchange collaborations.

    Specify product gifting as compensation up front. Creators who apply have read the terms and said yes — no negotiating gifting in DMs. Available on the Pro plan.

    See how gifting works →

  4. 04

    Agencies

    Multi-client workflows, one platform.

    Run campaigns for every client through the same brief-to-booking pipeline. A structured record per campaign — no spreadsheets, no DM threads, no starting from zero each time.

    See how agencies use TRF →

By industry

Tailored to your
category.

See how teams like yours brief and book — with creator pools, examples, and category nuance specific to how your audience converts.

One workflow

Whatever the brief,
the path is the
same.

UGC, influencer, gifting — every campaign type runs the same six steps. Your team learns the workflow once and ships every campaign through it. No bespoke processes, no reconciliation across systems.

Campaign, brief, applicants, proposal, collab, payment. One pipeline that works for every category.

See the full workflow →
Six-step workflow used for every campaign type on The Right Fit.

Workflow

UGC Influencer
  1. Create your campaign
  2. Post a brief
  3. Review your applicants Now
  4. Agree to terms via proposal
  5. Manage the collab
  6. Pay via the platform

Frequently asked questions

Three: UGC briefs, where the creator delivers content directly to you; influencer briefs, where the creator posts to their own channel; and gifting briefs, where product gifting is the compensation. All three run through the same brief-to-payment workflow.

The first application typically arrives within 9.5 minutes of posting a brief. The average brief receives 79 applications.

Yes. Run multiple campaigns concurrently — one per client or campaign — with separate briefs, applicants, and collabs. The Pro plan adds team features and analytics for agencies.

The Core plan is free to start — no credit card required. The Pro plan unlocks Gifting Collaborations, advanced analytics, Enrichment, and team features. A 12% service fee (Pro) or 20% (Core) is added to the creator's quoted fee and paid by the client as a single transaction via Stripe.

No. The Core plan has no time commitment. You can post a brief and receive applications before committing to any paid plan.

When the work is complete, the creator submits their invoice through the platform. You receive a single payment request via Stripe — the creator's full quoted fee plus the platform service fee — paid in one transaction. No reconciliation across multiple parties.

Ready to post your
first brief?

Start free — no credit card. Compare plans to unlock gifting, analytics, and a lower platform fee.

Start free View pricing