The Right Fit

Gifting on The Right Fit

Gifting campaigns with
the structure of paid ones.

Post a brief, specify product gifting as compensation, and receive applications from creators who've read the terms and said yes.

Start free See how it works

Brief · Draft

Spring launch — Gifting

LIVE
Deliverables
2 × Reels + 4 × stills
Rights
Organic + paid, 12 months
Compensation
Product gifting
Gifting terms
Accepted on apply

Product

Full-size SKU shipped to creator. Unboxing-friendly packaging. Creators confirm receipt before deliverables begin.

47 applications so far

First in 6m 12s

avg applications per brief
79

avg applications per brief

mins to first application
9.5

mins to first application

registered clients
36,000+

registered clients

years operating
10

years operating

The problem

Gifting campaigns fail
because the process is
informal.

Most gifting campaigns run on good faith and DMs. Products go out, expectations aren't agreed up front, and you have no structured way to confirm what you're getting back — or when. The brief is where your results are decided.

On The Right Fit, gifting works the same way as any paid campaign. You post a brief that specifies your product, what you're asking the creator to do, and what they'll receive in return. Creators who apply have read those terms before they raise their hand.

How it works on The Right Fit →

How it works

How gifting campaigns work
on The Right Fit.

  1. 01

    Post a brief

    Describe the collaboration — content type, deliverables, usage rights, and your product as the compensation. Your brief is broadcast to matched creators on the platform.

    Brief

    Spring launch — Gifting

    Deliverables
    2 × Reels + 4 × stills
    Rights
    Organic + paid, 12 months
    Compensation
    Product gifting

    Post brief

  2. 02

    Review your applicants

    Applications converge in one place — your applicants form the high-intent decision surface where every creator has read your brief and agreed to the gifting terms. You're choosing from creators who want this specific collaboration, not creators who responded to a generic outreach.

    Responded 19 Shortlist 8 Not a fit 2
    Showing 4 of 19 Creators Social platform E.R.

    @siennahewitt

    Jamie Lee · Seattle
    18.2k 9.4k 2.1k
    		1.2%

    @matchgroup

    Morgan Martinez
    32.6k 11.8k 4.3k
    		1.8%

    @datadogfan

    Riley Thomas
    4.1k 6.2k 890
    		0.7%

    @arkgenomics

    Jordan White
    15.4k 5.0k 2.5k
    		1.4%

  3. 03

    Agree to terms via proposal

    Confirm the collaboration details through a structured proposal before anything ships. Deliverables, timelines, and expectations are agreed in writing — not over DM.

    COLLAB

    @siennahewitt

    Proposal Accepted

    • Send proposal
    • Agree on terms
    • Collab active
    • Pay invoice
    • Collab complete

The contrast

Creators apply knowing
exactly what they'll
receive.

The risk in gifting isn't the product cost — it's the ambiguity. When compensation is informal, creators have different expectations about what they owe you in return. That gap is where gifting campaigns break down.

When your gifting terms are written into the brief, every creator who applies has accepted them before any conversation starts. The proposal step locks in the specifics before anything is shipped. What you're getting back isn't a hope — it's an agreed deliverable.

Pro plan

Gifting Collaborations is
a Pro plan feature.

Gifting Collaborations unlocks when you upgrade to Pro. The rest of the workflow — brief posting, applicants, proposals, and collabs — is available from the moment you sign up for free.

Start free, see how the platform works, and upgrade when you're ready to run gifting campaigns at scale.

View pricing →

Matchie

The Right Fit's brief assistant

  • Guides you through every field — offer, deliverables, description, creator targeting and budget — so nothing gets missed.

  • Trained on thousands of gifting briefs to attract the right creators from the start.

  • Drafts your brief in minutes, not hours — ready to publish straight away.

Start your first gifting brief today.

Free to start. Gifting Collaborations available on Pro.

Start free

FAQ

A gifting campaign is a collaboration brief where product gifting is the compensation model. You post a brief specifying the product, deliverables, and gifting terms — creators who apply have read and agreed to those terms before applying.

No — gifting is a compensation model where creators receive your product in lieu of a fee. You can specify gifting, paid, or a hybrid arrangement in your brief. The 12% service fee applies to the value of the collaboration as agreed in the proposal.

Gifting Collaborations requires the Pro plan. You can sign up for free, explore the platform, and upgrade to Pro when you are ready to run gifting campaigns.

Gifting is a compensation model — how a creator is paid. UGC is a brief type — what the creator delivers. A gifting campaign can be a UGC brief (creator delivers content to you) or an influencer brief (creator posts to their own channel). You choose both when you build your brief.

The brief specifies your deliverables up front, and the proposal confirms them before the collaboration starts. Expectations are agreed in writing — not managed over DM.