The Right Fit

For brands

How The Right Fit
works for brands.

Post a brief. Matched creators apply. You review, choose, and book — all in one place. The first application typically arrives within 9.5 minutes.

Start free See how it works
Product screenshot of the six-step campaign workflow in The Right Fit.

The creator marketing platform
trusted by 36,000+ brands and agencies

  • Adidas
  • American Express
  • Daear
  • Otra
  • PetSafe
  • WPP
avg creator applications per brief
79

avg creator applications per brief

mins to first application
9.5

mins to first application

creator matches per brief
3,400+

creator matches per brief

creator profiles reached
450M+

creator profiles reached

The brief-first model

No outreach.
No cold DMs.
No chasing.

The Right Fit is a creator marketing platform where brands share a brief and receive applications from verified creators who want the work. You describe what you need — creators come to you.

The workflow runs the same way every time: create a campaign, post a brief, review applicants, book, and manage the collaboration through to payment. Everything happens in one structured workflow.

Step by step

The workflow,
from brief to payment.

  1. 01

    Create your campaign

    Set up a campaign as the container for everything — briefs, applicants, active collaborations, and payments. You can run multiple campaigns simultaneously.

  2. 02

    Post a brief

    Describe the collaboration: brief type, deliverables, timeline, compensation, and any brand requirements. Matchie, TRF's AI assistant, drafts a brief from your brand's own context — you review and refine it before it goes live. Your brief is broadcast to matched creators across a network of 450M+ profiles on Instagram, TikTok, and YouTube.

  3. 03

    Review your applicants

    Applications converge in one place — your applicants form the high-intent decision surface where every creator has self-selected based on your actual brief. Review profiles, content, audience data, and proposed fees. Average: 79 creator applications per brief. First applications typically arrive within 9.5 minutes.

  4. 04

    Agree to terms via proposal

    Select the creators you want to work with and send a proposal directly through the platform. The proposal confirms the terms — deliverables, timeline, and fee — before any work begins. Both parties agree before the collaboration opens.

  5. 05

    Manage the collab

    Once a proposal is accepted, the collab opens. This is where the active work happens — content delivery, feedback, and sign-off. Everything is tracked in one place, tied to the original brief terms.

  6. 06

    Pay via the platform

    When the work is complete, the creator submits their invoice through the platform. You receive a single payment request via Stripe — the creator's fee plus a 12% service fee. No manual invoicing. No reconciliation across multiple parties.

Brief types

Two types of brief.
One workflow.

The Right Fit supports two brief types, depending on what you need from creators. Both run through the same structured workflow.

Influencer campaign

The creator posts to their own channel.

Reach, engagement, and audience size are relevant. Use this when the goal is visibility and social proof at scale.

  • Audience reach matters
  • Content published to creator's channel
  • Follower count is a matching factor
  • Instagram, TikTok, YouTube
UGC brief

The creator delivers content directly to you.

They don't post it. Follower count isn't relevant — creative output is. Use this when you need content assets for your own channels, ads, or owned media.

  • Creative output matters
  • Content delivered to you directly
  • No channel posting required
  • Ads, owned media, social assets

Brief quality

The brief is where
your results are
decided.

A strong brief attracts the right applicants. A weak one doesn't. Creators who apply to a well-written brief have already opted into specific terms, timelines, and deliverables. The brief does the qualification work before any human conversation happens.

Matchie generates a first draft from your brand's website and context. You edit and refine it. The brief goes live only when you're ready.

See the brief builder →
Example chat with Matchie while refining a brief.

Matchie

  1. I've drafted your Summer swim — UGC brief from your Brand Profile — 2 × Reels · $400 · 3 weeks. Ready to review?
  2. Looks close. Add usage rights.
  3. Added 6 months · paid ads. Tone stays calm and coastal — matches your last summer launch.
    Tighten the hook Raise fee to $450
  4. Ship it.
  5. Brief published, you should see applicants soon
Ask Matchie to refine…

Frequently asked questions

The first application typically arrives within 9.5 minutes of posting a brief. The average brief receives 79 applications.

Two: influencer campaigns, where the creator posts to their own channel, and UGC briefs, where the creator delivers content directly to you. Both run through the same workflow.

Applicants are the creators who've applied to your brief — the high-intent decision surface where all applications converge. Every creator among them has read your brief and chosen to apply — it's a decision surface, not a discovery surface.

The Core plan is free to start — no credit card required. The Pro plan unlocks Gifting Collaborations, advanced analytics, Enrichment, and team features. A 12% service fee is added to the creator's fee and paid by the client as part of a single transaction via Stripe.

No. The Core plan has no time commitment. You can post a brief and receive applications before committing to any paid plan.

A collab is the active collaboration stage that opens once both parties accept a proposal. It's where deliverables are managed, content is reviewed, and payment is initiated — all in one place.

Matchie is TRF's AI assistant. It drafts your brief from your brand's context, assists with refinement, and supports data enrichment for your applicants. It assists your judgement — it doesn't replace it.

Ready to stop chasing?

Post your first brief for free. No sales call. No credit card.
See what comes back.

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